LASALLE FYP - InkyPinky

InkyPinky is a press-on nail brand I created for my Final Year Project. It explores the duality of femininity through contrasting aesthetics. Inky represents bold and edgy, while Pinky suggests soft and girly. Inspired by how femininity is being redefined, I developed a brand identity that feels expressive and playful. The project included visual direction, logo, packaging design, and brand campaigns which reflected my love for storytelling and building brands from the ground up.